Search engine optimization is of the critical factors to rank on top search engines like Google. You can subscribe to an SEO reporting tool to understand its technicalities better. SEO reports include valuable data that marketers can use to improve the overall return on investment ratio. It helps in knowing the preferences of the target audience and which content type can generate more earnings for the company. You can then direct your focus on developing the content of their interest, eventually seeing a rise in revenue production.
What is the Best SEO Reporting Tools?
A list of software can generate white-label reports based on many crucial metrics. We have reviewed a few leading picks to simplify your search. We hope this article can help you make the right decision about subscribing to one of the best SEO reporting tools.
1. SurferSEO
SurferSEO is the top reporting tool that can streamline the whole process. From retaining organic traffic to improving the rank, this platform helps extensively. Thanks to its step-by-step workflow, applying SEO techniques would no more be a back-breaking task. This tool demands following a few vital tasks to fully optimize your content. You can do as directed to acquire the goal of boosting traffic. The best part is that you can follow their SEO strategy even if lacking expert-level knowledge. SurferSEO provides weekly updates on optimizing your content. These tips are exclusively drafted after top to bottom analysis of your already published work.
Features
- The content editor designs an outline to help write SEO content. It uses an inbuilt scanner to search LSI keywords from the competitor websites ranked on the first page.
- You can also access an overview of the ideal word, paragraph, and image count to create helpful content. This analysis is based on the default top five results, or you can choose them yourself.
- SurferSEO also comprises a keyword research tool that displays a list of terms relating to the particular phrase you enter. You can also see their search volume and SERP similarity simultaneously. The SERP similarity figures gives an idea of similarities between seed and suggested keywords.
- Surfer Academy is a community-building space to ask SEO-related queries, access valuable tricks, and interact with other users.
2. SEMRush
SEMRush can be your all-in-one SEO and marketing solution. Besides providing SEO reports, this tool helps promote content on social media channels as well. The search engine optimization toolkit allows easy access to tons of rankable keywords. At the same time, you can also evaluate the domain authority of websites to include in your content. This tool also provides you daily updates on your site’s SERP rank. It can help run effective SEO audits to determine the lacking areas of a website. You can then direct more efforts on improving them to witness a massive growth in organic traffic.
Features
- SEMRush uses advanced SEO technicalities to offer valuable insights about your web presence. This data can help streamline the website to improve ranking and, eventually, retain more visitors.
- You can also run and track effective pay-per-click campaigns by subscribing to this tool. Generating massive revenue through listing ads on your domain is crucial.
- The content marketing kit comprises six powerful tools that design an ideal strategy based on your target audiences. To devise a well-planned publishing scheme, you can find engaging topics, headlines, and common queries.
- Using this tool for creating brand awareness amongst the masses can prove vital. You can schedule social media postings and ads launching simultaneously to streamline the marketing tasks.
- You can create white-label SEO reports to track the progress of your website. There are a few templates that can simplify the task, or you can also start from scratch.
3. Ahrefs
Ahrefs is a feature-packed platform comprising the necessary tools to run audits, explore keywords, and track the ranks. A robust auditing aspect displays the obstacles in the way of your website achieving the top rank. It also suggests tested ways to fix them. Not just Google, but you can explore plenty of keywords for up to 10 different search engines. The list includes Amazon, Bing, Yahoo, YouTube, etc. Besides keyword difficulty and search volume, there is another option for determining clicks. This feature lets you inspect the worth of a particular keyword. Site explorer’s unique factor enables you to understand your competitors the best. You will also know about their top revenue-generating sections from any specific country to implement in your content.
Features
- You can check for backlinks, website authority, and broken links in a free version. The power of these fantastic tools gets double-fold when you subscribe to their premium plan.
- Ahref powers a robust keyword research tool that displays the local and international volumes of several months. Other metrics like keyword difficulty, CPC, and clicks are also included.
- The keyword search filter lets find new keywords with low difficulty that can potentially rank and generate traffic.
- There is a SERP analyzer for checking the top rankings of any phrase in different regions.
- You can also integrate a WordPress plugin to implement the Ahrefs-powered SEO strategy on your WP website.
4. Raven Tools
Known as one of the most functional SEO reporting platforms, Ravens Tools can simplify your struggle to attract maximum traffic. From drafting optimized content to reporting insights, this tool proves an all-rounder. Run the Raven audit and know about all critical mistakes in your content that are preventing search engines from ranking it. You can start your journey of acquiring organic traffic by fixing these issues. Thanks to a report-generating tool that develops detailed trends and charts. You can share them with your SEO consultants in a single click. This approach can be helpful when you can’t correct the lackings yourself. You can also automate the reports through several intelligent tools.
Features
- You can customize the SERP tracker’s checking frequency to determine your website’s search engine rank. It can be monthly, weekly, or daily.
- The search engine result pages are streamlined according to your location and device. It helps maintain the local search engine optimization of the content.
- Generating white label reports inclusive of traffic trends and other valuable metrics can help determine the success ratio of your SEO plan. You can easily share these reports with your clients or marketing head to keep them updated on the valuable results.
- Several third-party integrations like MailChimp, Aweber, and Facebook run effective email and social media campaigns. This feature works as a data connector for marketing reports.
5. Moz
Search engine optimization is an innovative marketing scheme that you can apply by subscribing to Moz. It is an SEO software comprising several tools that can help improve the search engine ranking of your content. Your website will witness a huge jump in its organic traffic. For example, there is a site crawler that would inspect every aspect of a website to detect its shortcomings. You can get an edge over your competitors by fixing those mistakes. There is also a backlink analyzing tool to check for domain authority before adding them to your content. Moz is one of the most functional SEO reporting tools as well. Thanks to drag-and-drop modules, you can generate legible SEO reports that are easily shareable.
Features
- Not one or two, but Moz supports tracking of a keyword’s metrics over more than 170 search engines.
- Moz can send SEO reports directly to your clients if you set a particular schedule. This feature works as a great time saver.
- You can also get suggestions on content creation based on your competitor’s ranked keywords.
- The search visibility score gives you a complete idea of how keywords are helping improve the ranking of your website.
- You can also track the links your ranked competitors use to optimize their content.
6. Google Analytics
Google Analytics is an essential part of their marketing platform that can track and report web traffic effectively. You can access complete details on your site’s performance; these insights would help you perform better. It comprises a set of various tools, including the SEO reporting aspect. For example, a mobile overview report displays which pocket device brings more traffic to your website. You can report the bounce rate on each device to judge the website’s compatibility with them. This approach helps make the right decisions to fix the problem.
Features
- Other reports that Google Analytics can create and share are based on ads, audiences, web behavior, and conversion rate. You can access these metrics in the form of easy-to-understand graphs and trends.
- You can also analyze the funnel to determine the number of clicks on ads and purchases. Using these analyses, you can create effective money-spending strategies for the conversion process.
- Integrations like Google Ads, Search Ads, and Data Studio can enhance the functionality of an already powerful Google Analytics.
7. Growthbar
Growthbar is a keyword research and AI writing tool. It can also prove to be an excellent SEO reporting platform. Artificial intelligence will provide you with an outline for creating highly optimized content. At the same time, you can explore the search volume and competition score of varied keywords in a few clicks. Growthbar competitor analyzing tool has great value in letting you inspect all essential elements of any website. Downloading its extension on Chrome can provide detailed SEO insights of any website you search. This feature works as an ideal reporting tool for your e-commerce business.
Features
- The keyword research tool can also provide valuable long-tail phrases. They would be instrumental in generating AI-driven optimized content.
- Calculated through pay-per-click and clickthrough rate assumptions, the value of position one feature can help determine the keyword’s worth.
- Thanks to Growthbar’s AI blog idea generator, you can create valuable concepts for your business in a few minutes.
- Copying the strategies of your successful competitors is also easier with this tool. You can uncover their ranked keywords, cost-per-click on Google Ads, and hyperlinks. It can help your website rank quickly while you can also generate a better strategy to lead your website on the search engine.
8. SE Ranking
If you are looking for easy-to-use SEO software, your search can end on SE Ranking. It stores a list of marketing and SEO tools to simplify several e-commerce tasks. You can easily access the actual position of keywords on multiple search engines. Even filtering this search based on country, city, or region is possible. Keeping an eye on your successful competitor is also vital to rank. Thanks to a competitive research tool, you can enter their domain and discover their revenue-generating ads and keywords.
Moreover, the SEO audit detects on-page and off-page problems in your website with suggestions for correcting them. Satisfy your data-demanding customer by presenting customized and detailed reports on a website’s SEO progress. You can opt to send them manually or automate the process.
Features
- A backlink checker can identify different parameters of links you want to add to your content. Only consider including them if their domain authority is higher to optimize your website.
- You can devise a top-notch marketing plan with SE Ranking that includes an SEO checklist, custom goals, and website analysis.
- There is a social media planner as well where you can activate automatic postings on multiple channels.
- Access a one-page to-do list to improve your website’s shortcomings quickly.
9. Databox
Databox is a dashboard software allowing data connections, report creation and sharing, trends monitoring, and more. Its user-friendly interface makes it one of the few beginner-friendly SEO reporting tools. This software features several integrations that work together to generate visualized reports. Thanks to the teamwork between these tools, you can access several SEO aspects in a single review. The best part is that it requires no prior coding or programming skills to function. Besides being a metrics dashboard, Databox allows setting certain goals and measuring their progress. Moreover, you would receive an instant notification when any parameter gets off track. It helps you make immediate decisions, so your website faces no long-term consequences.
Features
- Its SEO dashboard is free to set up. You can view, inspect, and report your website’s optimization performance from a single space without paying any charges.
- There are more than 75 search engine optimization integrations that you can insert into your dashboard through simple drag and drop.
- You can gather data from different sources and calculate your business’s return on investment and conversion rates more effortlessly.
- The looped dashboard feature allows connecting several reports and creates a central one to share all the insights smoothly.
- Databox is compatible with any device type, including a desktop, phone, television, or even a smartwatch.
Wrapping Up
SEO reporting is considered a vital part of a digital marketing scheme. It helps you access all critical parameters working in favor of your website. At the same time, you can also get your hands on several opportunities for retaining organic traffic. This approach has an indirect effect on your e-commerce revenue as well. Considering its importance, you must select from our 9 picks for the best SEO reporting tools to streamline the content for productive outcomes.
