An SEO audit is a process for assessing the health and effectiveness of your website from a search engine optimization perspective. It involves identifying and fixing any potential issues that could be holding back your website from achieving its full potential in the search engine results pages (SERPs). Conducting an SEO audit can be a complex and time-consuming task. But it’s essential if you want to achieve the traffic and conversions that you’re aiming for.
While you can carry out an audit yourself, it’s often a good idea to use an SEO audit tool that does all the technical work for you. There are both free and paid tools available. With these tools, you’ll be able to audit your blog or a client’s website to see where there are areas for improvement. They will help you crawl your website and identify any problems that are holding back your SEO efforts and your site’s performance in organic search results. They can also give you insights into how to optimize your website for better search engine visibility.
Why Is an SEO Audit Necessary?
There are a number of reasons why you might need to carry out an SEO audit on your website. Perhaps you’re not happy with your current SERP position and want to find out why you are lagging behind others. Or maybe you’ve just made some changes to your website (such as a new design or fresh content) and you want to make sure that everything is still optimized correctly.
There are a number of different elements that you’ll need to assess as part of an SEO audit. These include your website’s structure and architecture, its content and keyword targeting, its backlink profile, and much more.
If you identify any issues during the audit, you can then take steps to fix them. This might involve making changes to your website’s structure, updating your content, or building more high-quality links. Whatever the issue, there’s always a solution that can help to improve your website’s SEO and get you closer to your goals.
10 Best SEO Audit Tools in 2022
So are you new to SEO? Or are you looking to improve your website’s ranking in search engines? Luckily, we’ve got you covered. In this blog post, we’ll go over 10 of the best SEO audit tools to help you get to the top of the SERPs. We’ll provide a brief overview of each tool so you can decide which ones are the best fit for you and your auditing needs. Then, without further ado, let’s get started!
1. Google Search Console
If you’re serious about improving your website’s SEO, then Search Console is a must-have tool. It is a free SEO audit tool for anyone with a Google account. Besides being incredibly accurate, it is perfect for all new website owners and SEO beginners.
Here’s a quick overview of what Google Search Console can do for you:
- It monitors your website’s performance in Google search results.
- It tracks the keywords people are using to find your website.
- It lets you understand how Google crawls and indexes your website.
- It alerts you when there are problems with your website.
- It tells you about your site’s mobile usability.
- It helps you fix your site’s indexing errors.
- It enables you to submit your sitemap or individual URL for crawling.
Pricing: Free
2. Google Analytics
Google Analytics is another free tool you can use to audit your website’s SEO. It is a web analytics service offered by Google that tracks and reports a website’s organic search performance. It is the most widely used web analytics tool on the Internet.
Google Analytics can be used to track both On-page and Off-page SEO. Here’s what it can do:
- It tracks the top sources of traffic on your website, whether they be keywords or backlinks.
- It helps businesses analyze conversions.
- It informs you about user demographics for better decision-making.
- It helps you analyze all the important data you need to improve your SEO, for example:
- Loading time
- Page views
- Bounce rate
- Conversion rate
- Number of users
- Average session duration
- Pages per session, etc.
Pricing: Free
3. SEMrush’s Site Audit
SEMrush’s Site Audit tool is a great way to check your site’s SEO health and identify any potential issues. This tool is a valuable resource for any website owner, but it’s especially helpful for SEO beginners who may not be familiar with all the technical aspects of SEO.
With SEMrush’s Site Audit, you can obtain almost everything you need to boost the performance of your website. Here are some of the important auditing features of this tool:
- It analyzes the pages’ speed.
- It optimizes meta tags and internal linking structures.
- It ensures your website follows all the HTTPS guidelines.
- It reports all technical issues like that with:
- Indexability
- Crawlability
- Content structure
- Mobile compatibility
- User experience
- With SEMrush’s free plan, you can crawl up to 100 pages per audit.
Pricing:
- Pro: $119.95 per month
- Guru: $229.95 per month
- Business: $449.95 per month
4. Ahrefs Site Audit
Ahrefs Site Audit is the most comprehensive SEO audit tool on the market. It is backed by a team of experts who are ready to help you improve your website’s SEO. And it’s not just a one-time deal. Ahrefs Site Audit is a recurring service that will keep your website’s SEO in tip-top shape.
The plan you buy for this tool will determine the features you’ll have access to. The cheapest plan includes the following features:
- It provides a complete analysis of your website’s on-page and technical SEO.
- It allows you to audit the keyword rankings and backlinks of your competitors’ websites.
- You’ll have a personal account manager to answer any questions you have.
- You’ll be equipped with a keyword explorer for better keyword research.
- It gives a prioritized list of actionable items to improve your website’s SEO.
- It reports all issues like:
- Speed
- HTML tags
- Social tags
- Incoming and outgoing links
- Content quality
- External pages
Pricing:
- Lite: $99 per month
- Standard: $199 per month
- Advanced: $399 per month
5. DeepCrawl
If you’re serious about improving your website’s SEO, then you need DeepCrawl. It is among the best tools for SEO audits, especially for handling marketing campaigns for a business website. It also provides reports on the competitors’ websites, allowing you to apply your SEO strategy in a wise way.
Here’s what you can expect from the DeepCrawl SEO audit tool:
- It enables the crawling of millions of pages.
- You can auto-schedule your crawling operations to monitor the performance of your website more often.
- It allows you to personalize your crawls by setting metrics for page loading speed, backlinks, meta tags, titles, content structure, and URL lengths.
- The tool makes it simple for you to manage your SEO team. It allows you to assign tasks to your team members and log help requests.
Pricing:
It starts at $89 per month and may vary according to your audit needs.
6. SEOptimer
SEOptimer is the perfect audit tool for all small business owners out there. It helps them with promoting their websites without paying the hefty fees associated with SEO agencies. This audit tool will scan your entire website for issues. It’ll then suggest simple and straightforward instructions for improving your website’s search visibility.
Here are some features of SEOptimer:
- It keeps you informed about the progress of your site’s performance.
- It tracks your keyword rankings and link-building strategy.
- It gives recommendations regarding the security, usability, and speed of your website.
- It gives different options for a customized audit.
- It gives you access to a free toolbox that contains:
- Keyword Generator
- Meta Tag Generator
- XML Sitemap Generator
- Robots.txt Generator
- .htaccess File Generator
Pricing:
- DIY SEO: $19 per month
- White Label: $29 per month
- White Label & Embedding: $59 per month
7. Seomator
Seomator is the ideal tool if you’re looking for a simple way to decide on your SEO strategy. This cloud-based audit tool crawls your website to do an in-depth examination of its SEO performance. Following research, it offers a thorough, data-backed list of How-To-Fix guidelines for improving your website.
Here’s what you get with this SEO audit tool:
- It helps you optimize the overall search performance of your website.
- It provides a comprehensive SEO report based on
- Page speed
- Organic presence
- Social media visibility
- HTML tags
- Backlinks
- Internal links
- Mobile-responsiveness
- Text statistics
- Content quality
- It provides recommendations and guidelines based on the reports.
Pricing:
- Small Business: $19 per month
- Professional: $49 per month
- Unlimited: $179 per month
- Pay As You Go: $5 once
8. SpyFU
SpyFU provides a comprehensive set of digital marketing tools for keyword research, competitor analysis, backlink analysis, SERP analysis, rank tracking, and much more. It isn’t a specialized site audit tool at this time. Instead, it integrates a number of other means to provide information on your SEO campaign.
Some worth mentioning features of SpyFu are:
- It tracks your organic rankings for a keyword on the respective search engine.
- It helps you get a peek into your competitor’s SEO strategy.
- It enables you to track the ranking history of a page or website.
- It gives you access to unlimited searches and downloads.
Pricing:
- Basic: $39 per month
- Professional: $79 per month
- Team: $299 per month
9. GTMetrix
GTMetrix functions as a site testing tool that evaluates the SEO performance of your web pages. After evaluation, it gives you a rapid understanding of the technical state of your website. It covers about 25 SEO criteria for your website.
By subscribing to the cheapest plan of GTMetrix, you’ll have access to the following features:
- You can demand up to 200 tests for your website.
- The tool represents the data in the form of graphs and charts for easy interpretation.
- It retains the data analysis reports for about 6 months so that you can access them whenever needed.
- It tests your website’s performance for mobile devices.
Pricing:
- Solo: $13 per month
- Starter: $25 per month
- Growth: $50 per month
10. Screaming Frog
The Screaming Frog SEO audit tool has a website crawler that analyses your website pages and gathers data in the form of reports and stats. It performs an assessment of typical SEO flaws and then aids in On-page SEO improvement.
The free version of this tool offers features like:
- It finds all broken links, errors, and redirects.
- It analyses your metadata and page titles.
- It can audit hreflang attributes and detect duplicate pages.
- It can review Meta Robots and directives.
- It can crawl up to 500 URLs.
The paid version has access to all these features plus several other amazing features, like:
- You can schedule your crawling tasks.
- You can save your crawls and re-upload them.
- You can compare multiple crawls.
- You have access to features like:
- Structured data and validation
- Google Analytics integration
- Spelling and grammar checks
- Custom Source Code Search
- Page speed insights
- Custom extraction
- Rendered HTML
- Linking metrics integration
- Forms-based authentication
- Free technical support, and much more
Pricing (per year):
- $209 for 1 to 4 licenses
- $195 for 5 to 9 licenses
- $179 for 10-19 licenses
- $165 for more than 20 licenses
Final Thoughts
When it comes to SEO, there are a lot of moving parts. That’s why you need an SEO audit tool to help you identify what’s working and what’s not. In our opinion, the best SEO audit tool is Google Search Console if you are looking for a free option. But there’s no shortage of paid SEO audit tools on the market as well. Therefore, we have compiled the above list to help you choose the best SEO audit tool for your website. We hope one or more of these will enable you to analyze the problem that’s getting you stuck with your SEO performance.
